This week we look at a 1978 Marvel Comics house ad spotlighting an unlikely quintet of superheroes.
I’ve always wondered what criteria Marvel used in throwing characters together for these kinds of ads. Did Marvel think a kid would notice Iron Man and then abruptly decide he wanted to read Thor?
Chances are the answer is simple expedience — doubtless some or all of these titles were experiencing flagging sales in 1978. Jack Kirby’s Black Panther run was a sales disappointment, and the costume sported by the “all-new” Ms. Marvel wouldn’t be enough to forestall that title’s immanent cancellation.
Plus, by 1978, terms like “Blockbuster,” “All-Out Action” and “Marvel Age of Comics” had become code words for “please buy this failing comic.”
Longbox Graveyard no-prizes go to readers Dave B, Jim Kosmicki, Rabensam, and Horace “Doctor Marvel” Austin for helping to identify the original sources of these images!
TOMORROW AT LONGBOX GRAVEYARD: Dredd 2D
- Super Tuesday: No Girls Allowed! (longboxgraveyard.com)
- Super Tuesday: Rage Cage! (longboxgraveyard.com)
- Female Superhero Films, or Where’s My Ms. Marvel Movie? (mitchallan.wordpress.com)
- Super Tuesday: Greetings, Culture Lovers! (longboxgraveyard.com)
- The Third Longbox Graveyard Podcast Is Here! (longboxgraveyard.com)